Generative AI
Generative AI refers to AI systems that create new content — text, images, audio, video, or code — rather than just analyzing or classifying existing data.
How Generative AI works
Traditional AI often answers questions like "is this transaction fraudulent?" (classification). Generative AI instead produces something new: a blog post, a product image, a piece of marketing copy, or a snippet of code — based on a prompt you give it.
Why it matters for your business
Generative AI is the fastest, most visible way for a small team to punch above its weight — drafting first-pass marketing copy, generating product images, or writing boilerplate code. The skill that determines output quality is how well you instruct the model — a practice known as prompt engineering.
Frequently Asked Questions
Is Generative AI the same as an LLM?
An LLM is one type of generative AI, focused on text. Generative AI also covers image generators (like Midjourney), voice generators, and video generators.
Is content from generative AI copyright-safe?
This varies by jurisdiction and tool — always check the terms of the specific tool and consider human review before publishing AI-generated content commercially.